Mission

Our mission is to educate the community about the benefits of healthy plant-based lifestyles and how they contribute to a healthier, more sustainable, compassionate, socially just, and cruelty-free world.

Vision

To coexist in a world that recognizes animals as sentient beings who are not property and does not exploit animals in any way.

Values

Our values include:

  • Open, honest communication
  • Integrity
  • Diversity
  • Inclusion
  • Social responsibility
  • Compassion and respect for all humans and non-human animals
  • Environmental sustainability
  • Healthy living
  • Commitment to a plant-based lifestyle for animals, health, community, and planet